Con Edison's "The Benefits of Converting from Oil to Gas"
ByThe Napoleon Group
Bill Plympton, the King of Indie Animation, teamed with The Napoleon Group, the leading previsualization and commercial test company, to create this distinctive digital short for New York utility Con Edison. The 1:16 short details the economic and environmental advantages of switching from heating oil to natural gas. The candid message is lightened by Plympton’s signature quirky style, an instantly recognizable combination of constantly morphing characters and objects. In Plympton's hands, a shimmering swirl of snowflakes becomes a whirl of dollar bills, a New York City highrise becomes a single-family home and a suburban cul-de-sac becomes a stovetop gas burner. Punctuating the sepia palette are pops of bright blue: a furnace flame, a baseball cap and a hand-drawn version of the Con Edison logo.
Production Company: The Napoleon Group
Client: Con Edison
Executive Producer and Writer: Christopher Stetson
Creative Director: Ken Kresge
Producers: Perry Morton, Shelley Cheung
Art Supervisor: Scott Stein
Storyboard Artist: Norm Morales
Art/Animation: Bill Plympton
Editor: Shaun Reuter
Audio Engineer: Stephane Guyot