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Comcast's “Today is Black History” with writer Luvvie Ajayi

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SPW Editor
Thursday, Mar. 19, 2015

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ONE and Optimus recently teamed with Burrell Communications to produce, edit and finish “Today is Black History” videos and radio spots for Comcast’s celebration of Black History Month. The videos, helmed by ONE Director Ben Chappell and cut by Optimus Editors Aaron Porzel and Erik Law, feature African-American innovators in technology, content creation and entertainment – all core components of Comcast’s business.  

The “Today is Black History” videos and radio spots showcase interviews with “Selma” Director Ava DuVernay; Writer and Producer Issa Rae; Writer, Blogger and Digital Strategist Luvvie Ajayi (shown here); and Author, Journalist and MSNBC Host Touré. In the interviews, each celebrity tells his or her story and discusses the current media landscape. The videos were featured on XFINITY® On Demand and on XFINITY CelebrateBlackTV.com in February and can be viewed at https://reel.io/bDh.

SPW Credits

Agency: Burrell Communications

Chief Creative Officer: Lewis Williams
VP/Creative Director/Writer: Terrence Burrell
Associate Creative Director/Art Director: Paul Osen
Executive Producer: Shirley Portee
Talent Manager: Robin Baker 
VP/Group Account Director: James Patterson

Production: One at Optimus

Director: Ben Chappell
EP/Managing Director: Lisa Masseur
Executive Producer: Sarah Wien

Post-Production: Optimus

Editors: Aaron Porzel and Erik Law
Colorists: Jeff Greco and Ken Wald
Audio Engineer: Marina Bacci
Assistant Editor: Lindsay Rynne
Audio Assistant: Zach Scheitlin
Executive Producer: Gretchen Praeger

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