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Colgate Digital "Tooth Tube" Series

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HYPE
Tuesday, Mar. 18, 2014

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kaboom’s erik moe has directed a digital series for Colgate via agency Red Fuse/NY designed to entertain and inform parents about oral health care. The charming short films, interviews shot against white (naturally), can be enjoyed on Colgate’s “ToothTube” channel. The topics include the tooth fairy, how long to brush, and the way to make a dentist visit fun for kids. To effectively capitalize on the moments and shape each narrative, the host was wired with an ear bud so that director erik moe could offer realtime lines and direction to facilitate the exchange between the host and his adorable interview subjects without missing a beat.

Credits

Client: Colgate   Agency: Red Fuse Creative Director: Ingrid Ducmanis Art Director: Jay Machain
Copywriter: Robin Gelfenbein Producer: Lisa Kaplan Global Digital Account Manager: Christine Rousseau Production Business Manager: Jeff Fischer EP: Barbara Resua Sr. Project Manager: Bryant Briggs  Production: kaboom EP: lauren Schwartz  Head of Production: Steven Sills Director: erik moe  Producer: Becky Brown  Editorial Company: ShootersNYC  Editor: Dave Bradley Assistant Editor: Eduardo Wong  Managing Director/EP: Jeff Beckerman  Postproduction Company: ShootersNYC
Smoke Artist: Mark Longchamps  Color: Matthew Rosenblum  Online Editor: Dave Bradley Sound Mix: Mike Taylor (ShootersINC)  Local VO Record: Analogue Muse/NY

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