Coca-Cola's "The Text"
The films center on teenagers facing “crossroads moments” where friendship triumphs over cruelty. The first two films deal with spiteful rumors, broken romances and misunderstandings that are often deeply hurtful to young people. The third film, The Text, centers on the friendship between two Brazilian boys and what happens when one learns that the other is gay.
Client: Coca-Cola Latin America Agency Pereira & O’Dell
PJ Pereira, chief creative officer; Jaime Robinson, executive creative director; Rob Lambrechts, Rafael Rizuto, creative directors; Luke Acret, sr. art director; Omid Amid, sr. copywriter; Moses Kelany, sr. designer; Ana Cortat, chief strategy officer; Sara Lezama, strategist; Jeff Ferro, VP production; Victoria Whitlow, sr. film producer; Collin Kriner, trailer, interactive editor; Aaron Rodriguez, sr. production designer.
Production: Bully Pictures
Dustin Lance Black, director/writer; Carlos Veron, DP; Jason Forest, exec producer; Gunner Clancey, producer.
Visual Effects: Laundry!
Editorial Umlaut Films
Alex Rodriguez editor.
Music: Theme Music: One Direction, “Clouds”; Amine Ramer, music supervisor; Grayson Sanders for Music Dealers, original score composer.