Monday, June 18, 2018
You are here:

Coca-Cola's "The Text"


Artisans PR
Monday, Jul. 20, 2015


Log in or register now!

The films center on teenagers facing “crossroads moments” where friendship triumphs over cruelty. The first two films deal with spiteful rumors, broken romances and misunderstandings that are often deeply hurtful to young people. The third film, The Text, centers on the friendship between two Brazilian boys and what happens when one learns that the other is gay.


Client: Coca-Cola Latin America Agency Pereira & O’Dell
PJ Pereira, chief creative officer; Jaime Robinson, executive creative director; Rob Lambrechts, Rafael Rizuto, creative directors; Luke Acret, sr. art director; Omid Amid, sr. copywriter; Moses Kelany, sr. designer; Ana Cortat, chief strategy officer; Sara Lezama, strategist; Jeff Ferro, VP production; Victoria Whitlow, sr. film producer; Collin Kriner, trailer, interactive editor; Aaron Rodriguez, sr. production designer.

Production: Bully Pictures
Dustin Lance Black, director/writer; Carlos Veron, DP; Jason Forest, exec producer; Gunner Clancey, producer.

Visual Effects: Laundry!

Editorial Umlaut Films
Alex Rodriguez editor.

Music: Theme Music: One Direction, “Clouds”; Amine Ramer, music supervisor; Grayson Sanders for Music Dealers, original score composer.

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jun. 18, 2018

Hulu has acquired the rights to Minding the Gap , director Bing Liu’s...

Sunday, Jun. 17, 2018

The combined powers of superheroes, the Pixar brand and a draught of...

Saturday, Jun. 16, 2018

In the new documentary "The Quest of Alain Ducasse," the esteemed French...

Friday, Jun. 15, 2018

Regal and commanding even in his youth, Christopher Plummer has turned...

Friday, Jun. 15, 2018

RSA Films has secured Stephanie Stephens Reps to represent its roster for...

Friday, Jun. 15, 2018

Framestore , the award-winning creative studio known for its pioneering...

Recent SPW Releases

Monday, Jun. 18, 2018

Furthering their reputation as the go-to creative audio post house for...

Friday, Jun. 15, 2018

The leaders of bicoastal creative production company Gentleman Scholar...

Friday, Jun. 15, 2018

LA-based Stun, an award winning entertainment industry content studio, ad...

Friday, Jun. 15, 2018

The season finale of CBS’s political drama ‘Madam Secretary’ recently...

Thursday, Jun. 14, 2018

The winners of the AICP Awards were announced this week. The Awards...