By

Brada PR

4644 views

Log in or register now!

Capturing full-scale craziness in one of CMT’s most talked-about new series, 2C Media was tapped to craft a complete launch campaign for the latest guilty pleasure from the producers of “Jersey Shore.” “Party Down South” follows 8 young, brazen adults for one wild summer of extreme fun. Their summer vacation spot, Murrells Inlet, South Carolina, may never be the same after these fast friends work, party and bond with one another over their common love of the South.

2C Media was initially charged with creating the show open, and was ultimately given the opportunity to craft a full campaign consisting of 15 promotional spots and a custom graphics package. Collaborating closely with CMT to nail the series’ over-the-top feel, the creative production company aimed for bold, dynamic text and colors, along with fun, fast-paced animation to highlight the fun moments in each clip-driven spot.

Credits

CMT: Senior Creative Director, Promos: Leslie M. Legare; VP Creative: Peter Mannes; VP Consumer Marketing: Amanda Phillips

2C Media: Executive Producer: Chris Sloan; Supervising Producer: Marni Wagner; Graphic Designers: Aaron Magee and Dmitri Zavyazkin; Editor: Omar Chavez Jr.; Audio Engineer: Cesar Haliwa
 

Log in or register now!
Log in or register now!

Recent SPW Releases

Thursday, Mar. 14, 2024

New York Festivals Advertising Awards ® proudly announces Harbor as the...

Thursday, Mar. 14, 2024

Imagine that you’ve coaxed iconic rockers Alice Cooper and John Oates to...

Thursday, Mar. 14, 2024

Mocha Pro , the film and video industry’s most popular planar tracking...

Thursday, Mar. 14, 2024

The Shipyard , one of the nation’s fastest growing agencies in 2023 (...

Wednesday, Mar. 13, 2024

Robinson Helicopter Company unveiled their first major global marketing...

MySHOOT Company Profiles