Chevrolet Silverado's "Catcher’s Mask"
Director Jimmy Matlosz directed two spots for Chevy highlighting the automotive company’s role as the official vehicle of Major League Baseball. Matlosz, who works extensively with athletes in all realms of the sports world, collaborated with Leo Burnett Detroit to cast real baseball players versus actors to ensure the authenticity of the spots, which will run strategically on networks airing MLB games throughout the 2015 season.
In “Catcher’s Mask,” the strength of the catcher’s facemask is matched to that of the truck’s grill. Filmed at 2,500 frames per second, a technical challenge of “Catcher’s Mask” was finding a pitcher who could release the ball in the exact same spot each time and a batter who could foul tip the ball, as well. This allowed for exact focus and the close up shot that Matlosz envisioned for the spot.
CLIENT: Chevrolet Product: Silverado
AGENCY: Leo Burnett Detroit
Chief Creative Officer: Steve Chavez, Executive Creative Director: Steve Silver, Sr Art Director: Steve Kerry, Sr Copywriter: Cameron McIntosh, SVP, Director of Integrated Production: Brian Dooley, Producer: Patrick Witt
PRODUCTION: One at Optimus
Director / DP: Jimmy Matlosz, EP/Managing Director: Lisa Masseur, EP: Sarah Slevin Wien, Line Producer: David Moore