Checkers & Rally's “Kobayashi $1 Fries”
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Sapka Communications4613 views
To launch its $1 Fries limited-time offer, Checkers & Rally's and Fitzgerald & Co. (Fitzco) have tapped a world champion eater to star in the campaign that depicts a size larger than large: Kobayashi Size.
The online video stars competitive eater Takeru Kobayashi, who crushes his way through as many large $1 containers of fries as a human possibly can in one minute. Apparently, that number is five—the action is captured on slightly sped up film—and viewers are advised to leave this fast-paced fries gorging to the pros.
As the spot ends, the five containers of fries merge into a behemoth pack, which is exactly what a few lucky customers who order fries during the $1 promotion will receive. Winners will be randomly selected.
Client: Checkers & Rally's
Agency: Fitzgerald & Co. (Fitzco)
Noel Cottrell—Chief Creative Officer
Mitch Bennett—Executive Creative Director
Wes Whitener—Executive Creative Director
Jean Tanis — Associate Creative Director
Dave Gordon—Creative Director
Max Schein—Copywriter
Joe Abruzzo—Art Director
Tom Rittenhouse—Director, Editor
Christine Sigety – Head of Integrated Production
David Berngartt—Producer
Liz Daney—Chief Media Officer
Anna Sherrill—Group Media Director
Jessica Fergen—Assistant Media Director, Digital
Tyler Baugh—Senior Connections Strategist, Social
Lauren Gourley—Connections Strategist, Social
Evan Levy—Managing Director
Jeff Quick—Group Account Director
Madison Gargan—Management Supervisor
Lauren Edwards—Assistant Account Executive
Allison Ponce—Project Manager
