CGTN "See The Difference" Network Channel Promo
ByRight Word Media
A thought-provoking campaign for China Global Television Network (CGTN) beautifully blends visuals, narration and music. Stephen Arnold Music continued its sonic branding collaboration with the network for “See the Difference,” creating a deft, yet powerful score for the campaign.
Stephen Arnold Music’s composers worked closely with Flint Skallen, building on the design firm’s rich imagery to tell an uncommonly intelligent story. For CGTN – comprising five international channels reaching viewers worldwide – the artfully abstract “See the Difference” emphasizes the network’s dedication to deeper journalism.
Project: "See The Difference" network ID campaign
Design: Flint Skallen, Munich, Germany
Music: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold
VP, Creative Services: Chad Cook
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