Monday, October 23, 2017
You are here:

CGTN "See The Difference" Network Channel Promo

By

Right Word Media
Wednesday, Oct. 4, 2017

509 views

Log in or register now!

A thought-provoking campaign for China Global Television Network (CGTN) beautifully blends visuals, narration and music. Stephen Arnold Music continued its sonic branding collaboration with the network for “See the Difference,” creating a deft, yet powerful score for the campaign.

Stephen Arnold Music’s composers worked closely with Flint Skallen, building on the design firm’s rich imagery to tell an uncommonly intelligent story. For CGTN – comprising five international channels reaching viewers worldwide – the artfully abstract “See the Difference” emphasizes the network’s dedication to deeper journalism.

Credits

Client: CGTN

Project: "See The Difference" network ID campaign

Design: Flint Skallen, Munich, Germany

Music: Stephen Arnold Music, Dallas, TX

President: Stephen Arnold
VP, Creative Services: Chad Cook

Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Oct. 23, 2017

State Attorney General Eric Schneiderman announced a civil rights...

Monday, Oct. 23, 2017

Stink Films has signed director Will Mayer for global representation. He...

Sunday, Oct. 22, 2017

Writer and director James Toback, who received an Oscar nomination for...

Sunday, Oct. 22, 2017

It was a spooky weekend at the box office for nearly everyone but Tyler...

Saturday, Oct. 21, 2017

The American Film Institute (AFI) announced the three Centerpiece Galas...

Friday, Oct. 20, 2017

The Television Academy has voted to begin disciplinary proceedings against...

Recent SPW Releases

Monday, Oct. 23, 2017

"Mama’s Got Bump," the new #loveyourbodyday video from Moms You'd Like to...

Monday, Oct. 23, 2017

"The Visit" won the U.S. Short Film Award Of Excellence at the Catalina...

Friday, Oct. 20, 2017

To introduce their newest offering, Zing, maker of StikBot brand stop...

Thursday, Oct. 19, 2017

The Independent Filmmaker Project (IFP), the nation’s premier member...

Thursday, Oct. 19, 2017

Kerry Brougher, Director of the Academy Museum of Motion Pictures,...

Thursday, Oct. 19, 2017

Romain Quirot ’s short film, The Last Journey of the Enigmatic Paul W.R...

Top