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Centrum Vitamints' "Frost"


Tuesday, Feb. 2, 2016


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Agency Leo Burnett tapped Lucky 21’s Rob Pritts to direct the refreshing introduction of Centrum’s new Vitamints. In the spot, a husband is surprised by the burst of winter ushered forth with the twist of the Centrum cap of Vitamints. His wife, also covered in a fine dusting of snow, replies to his discovery with an air of knowing appreciation.


Agency: Leo Burnett
EVP, Executive Creative Directors: Mylene Pollock & Jeanie Caggiano
SVP, Creative Director: Eric Routenberg
VP/CD: Amanda Butts
Art Director: Mona Jo
Copywriter: Caroline Ganson
VP/Producer: Sean Pinney

Production: Lucky 21
Director: Rob Pritts
DP: James Whitaker
CEP: Tammie Kleinmann
Executive Producer: John Gilliland
Head of Production: Teresa Cameron
Production: Kevin Sharpton

Editorial: Beast
EP: Peter Hullinger
Sr. Producer: Lauren Roth
Producer: Joanna Woods
Editor: John Dingfield

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