David Butler, commercial director and owner of Butler Film, teamed up with LuLu Productions and Carmax to produce two national multi-spot campaigns; “Multiplicity” and “Reveal”. The Reveal spots convey the universal feeling of car-envy, while in the spots for Multiplicity, one person becomes three people having a conversation with different facets of their own personality - all in the same frame. Carmax's "Dave" :30 is currently running nationwide.
Director: David Butler, Butler Film
Producer: Linsdey Thomas, LuLu Productions
DP: Rege Becker