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Carmax's "Dave"

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info@butlerfilm.com
Tuesday, Oct. 28, 2014

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David Butler,  commercial director and owner of Butler Film, teamed up with LuLu Productions and Carmax to produce two national multi-spot campaigns;  “Multiplicity” and “Reveal”.  The Reveal spots convey the universal feeling of car-envy,  while in the spots for Multiplicity,  one person becomes three people having a conversation with different facets of their own personality - all in the same frame. Carmax's "Dave" :30 is currently running nationwide. 

SPW Credits

Client: Carmax

Director: David Butler, Butler Film

Producer: Linsdey Thomas, LuLu Productions 

DP: Rege Becker 

 

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