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Camimex "Cineminuto"

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Press Kitchen
Friday, Nov. 6, 2015

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International animatics shop Animated Storyboards unearths the inspiration behind the objects at the core of everyday living in the new :60 “Cineminuto” for Camimex out of Y&R Mexico. The spot aims to educate Mexican citizens on the wide community impact of the mining industry, taking a full circle viewpoint of how minerals being mined underground are the true foundation of nearly everything we interact with on a daily basis. “Cineminuto” follows the genesis of the mining process, from initial curation, all the way through consumer use. Animated Storyboards created the initial animatic for the PSA and, following a successful previs version, was then tapped to leverage their robust in-house pipeline to craft the full cinema version.

Credits

Client: Camimex

Title: “Cineminuto” :60

Agency: Y&R Mexico

Creative Directors: Rodrigo Ramírez, Sergio Díaz
Copywriters: Rurik García, Andrés Sánchez
Art Directors: Antonio Ramos, Ramón Sánchez
Agency Producer: Mónica Hernández

Animation: Animated Storyboards
Creative Director: Ezra Krausz
Designer: Nethery Engblom
Lead Animator: Yuri Kasprivski
Post Producer: Tania Sanchez

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