Monday, October 24, 2016
You are here:

Camimex "Cineminuto"


Press Kitchen
Friday, Nov. 6, 2015


Log in or register now!

International animatics shop Animated Storyboards unearths the inspiration behind the objects at the core of everyday living in the new :60 “Cineminuto” for Camimex out of Y&R Mexico. The spot aims to educate Mexican citizens on the wide community impact of the mining industry, taking a full circle viewpoint of how minerals being mined underground are the true foundation of nearly everything we interact with on a daily basis. “Cineminuto” follows the genesis of the mining process, from initial curation, all the way through consumer use. Animated Storyboards created the initial animatic for the PSA and, following a successful previs version, was then tapped to leverage their robust in-house pipeline to craft the full cinema version.


Client: Camimex

Title: “Cineminuto” :60

Agency: Y&R Mexico

Creative Directors: Rodrigo Ramírez, Sergio Díaz
Copywriters: Rurik García, Andrés Sánchez
Art Directors: Antonio Ramos, Ramón Sánchez
Agency Producer: Mónica Hernández

Animation: Animated Storyboards
Creative Director: Ezra Krausz
Designer: Nethery Engblom
Lead Animator: Yuri Kasprivski
Post Producer: Tania Sanchez

Log in or register now!
Log in or register now!