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Brand Arc Releases Episode One of Three Part Series on “The History of Branded Entertainment”

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ssfirestone@gma...
Thursday, Oct. 8, 2015

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Independent Content Marketing  Agency Brand Arc has created “The History of Branded Entertainment,” an animated three-part video series on the evolution of branded entertainment.  Brand Arc will be releasing the episodes over the next few months.

The first episode chronicles the origin of storytelling focusing on the earliest pioneers in what will soon be known as brand integration. The second episode will continue to explore the rise of cinema, radio, TV and the first efforts at brand integration.  The final installment brings us to modern day, in which brands are more than just scenery.

The target audience for the series is a brand marketer who is intrigued by the idea of investing in branded entertainment, but overwhelmed by its conflicting definitions and oft-proliferating permutations. Takeaway: Brand Arc can help navigate.

 

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Produced by Agency Brand Arc

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