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Bojangles' "Cinnamon Biscuits"

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DWAgency
Wednesday, Nov. 30, 2016

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The new "Cinnamon Biscuits" spot recently debuted on broadcast and cable outlets in major markets across Alabama, Georgia, the Carolinas, Tennessee and Virginia. The spot uses stop-motion animation to show Bojangles' Cinnamon Biscuits being hand-made from scratch by one of the Company's Master Biscuit Makers. This first campaign television ad produced through BooneOakley and Wondersmith is likely to continue airing well into the new year. #CinnamonBiscuitIsBack

Credits

Client:  Bojangles', Inc.
Senior VP of R&D and Purchasing: Mike Bearss
Senior VP Marketing: Randy Poindexter

Advertising Agency: BooneOakley
Creative Director: David Oakley
Design Director: Eric Roch von Rochsburg
Art Directors: Laura Beebe, Kara McCoy
Senior Copywriter: Mary Gross
Agency Producer: Laura George
Account Director: Laura Wallace

Production Company: Wondersmith
Creative Director: Thom Blackburn
Executive Producer: Joe Murray
Senior Producer:  Kimberly Abels
Stop-Motion Director: Mat Amonson
Stop-Motion Animator: Dieter Wagner
Photographer: Iain Bagwell
Food Stylist: Chris Valanne
Editor: Michael Wilfong
Animators: Jamie Byers, Michael Wilfong
Audio Engineer: Mike Lee, 26 Inch Audio

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