Biotrue's "Ladies Night Out"

Bausch + Lomb’s Biotrue multi-purpose solution has launched a second wave of its digital Biotruth campaign. Biotrue engaged digital agency partner Digital Pulp and creative partner Sweet Sadie to concept the new digital content series, directed by Stephen Pearson, to bring certain “Biotruths” to life with humor and originality. The videos will appear on pre-roll on Hulu and social channels including YouTube, Facebook, and Instagram. From baking debacles, to DIY furniture assembly (hard enough for some with perfect vision) to an uncomfortable night out with your friends, Biotrue delivers keep you from experiencing a “Biotruth moment” -- comically awkward moments that can occur when contact lenses tire before you do.