Bausch + Lomb’s Biotrue multi-purpose solution has launched a second wave of its digital Biotruth campaign. Biotrue engaged digital agency partner Digital Pulp and creative partner Sweet Sadie to concept the new digital content series, directed by Stephen Pearson, to bring certain “Biotruths” to life with humor and originality. The videos will appear on pre-roll on Hulu and social channels including YouTube, Facebook, and Instagram. From baking debacles, to DIY furniture assembly (hard enough for some with perfect vision) to an uncomfortable night out with your friends, Biotrue delivers keep you from experiencing a “Biotruth moment” — comically awkward moments that can occur when contact lenses tire before you do.
SPW CreditsClient: Bausch + Lomb Biotrue MPS (Multi Purpose Solution)
Agency: Digital Pulp
Creative Director: Gene Lewis
Account Director: Susan Reiter
Management Supervisor: Amanda McCormick
Account Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg
Creative Partner/Production: Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Ward. Asst. Dorothy Carlton
Editor: Charlie Cusumano
Assistant Editor: Mickey Todiwala
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Justin Kaupp
Colorist: Matthew Rosenblum
Jessie Nagel
Contact Phone310.839.9834
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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