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Biotrue's "Cupcakes"

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HYPE
Tuesday, Jul. 26, 2016

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Bausch + Lomb’s Biotrue multi-purpose solution has launched a second wave of its digital Biotruth campaign. Biotrue engaged digital agency partner Digital Pulp and creative partner Sweet Sadie to concept the new digital content series, directed by Stephen Pearson, to bring certain “Biotruths” to life with humor and originality. The videos will appear on pre-roll on Hulu and social channels including YouTube, Facebook, and Instagram. From baking debacles, to DIY furniture assembly (hard enough for some with perfect vision) to an uncomfortable night out with your friends, Biotrue delivers keep you from experiencing a “Biotruth moment” -- comically awkward moments that can occur when contact lenses tire before you do.

Credits

Client: Bausch + Lomb Biotrue MPS (Multi Purpose Solution)

Agency: Digital Pulp
Creative Director: Gene Lewis
Account Director: Susan Reiter
Management Supervisor: Amanda McCormick
Account Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg

Creative Partner/Production: Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Ward. Asst. Dorothy Carlton
Editor: Charlie Cusumano
Assistant Editor: Mickey Todiwala
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Justin Kaupp
Colorist: Matthew Rosenblum

Contact Name: 
Jessie Nagel
Contact phone: 
310.839.9834
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