Big Ten Network Promo/Chris Collins

What’s it like to play basketball at the world’s most famous arena, Madison Square Garden? That’s the concept behind a new 6-spot promo campaign for Big 10 Network’s Men’s Basketball Tournament, happening at the famed New York City arena, featuring animation from Calabash.

The project for Big 10 Network is just the latest sports-related project for the award-winning animation studio that won a 2017 Sports Clio for their work on a series of 19 branded content shorts for the US Women’s Soccer Team.

“Animation can be very effective way for sports teams to communicate and entertain their fan base,” Sean Henry, Calabash’s Executive Producer says. “Calabash is especially well-equipped to do this type of work because we can handle both smaller, quick turnaround projects, as well as more elaborately animated and designed productions. Sports are inherently dynamic and exciting, but animation is also a great medium to tell the athletes’ stories and for fans to catch a rare glimpse at their personalities “off the court”.  With such a solid, built-in audience hungry for original content, we see the pro and college sports market as a huge potential growth area for our talents.”