Tuesday, July 17, 2018
You are here:

Big Ten Network Promo/Chris Collins

By

Right Word Media
Wednesday, Apr. 11, 2018

773 views

Log in or register now!

What’s it like to play basketball at the world’s most famous arena, Madison Square Garden? That’s the concept behind a new 6-spot promo campaign for Big 10 Network’s Men’s Basketball Tournament, happening at the famed New York City arena, featuring animation from Calabash.

The project for Big 10 Network is just the latest sports-related project for the award-winning animation studio that won a 2017 Sports Clio for their work on a series of 19 branded content shorts for the US Women’s Soccer Team.

“Animation can be very effective way for sports teams to communicate and entertain their fan base,” Sean Henry, Calabash’s Executive Producer says. “Calabash is especially well-equipped to do this type of work because we can handle both smaller, quick turnaround projects, as well as more elaborately animated and designed productions. Sports are inherently dynamic and exciting, but animation is also a great medium to tell the athletes’ stories and for fans to catch a rare glimpse at their personalities “off the court”.  With such a solid, built-in audience hungry for original content, we see the pro and college sports market as a huge potential growth area for our talents.”

Credits

Client: Big Ten Network

Project: Men’s Basketball Tournament

Agency: Big Ten Network (in-house)

Animation: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

 

Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jul. 17, 2018

Christjan Jordan, who has cut award-winning work for Amazon (Lucky...

Tuesday, Jul. 17, 2018

Bruce Andreini has joined Rokkan as sr. VP, head of integrated production...

Tuesday, Jul. 17, 2018

"Blindspotting," the directorial debut of Carlos Lopez Estrada, stalks the...

Monday, Jul. 16, 2018

The year of Cardi B continues — this time with 10 MTV Video Music Award...

Monday, Jul. 16, 2018

Director Greg Bell has joined the roster of L.A.-based Community Films for...

Monday, Jul. 16, 2018

Comic-Con, the annual gathering of over 130,000 fans, artists, collectors...

Recent SPW Releases

Tuesday, Jul. 17, 2018

Farm League produces an ingenious concept to meld the dynamics of pro-...

Tuesday, Jul. 17, 2018

Announcing the release of Writer/Director Aaron Beckum’s latest short film...

Tuesday, Jul. 17, 2018

Spurred by growth in international film production, improved local...

Tuesday, Jul. 17, 2018

Big Block, a creative content services company, today announced that Cale...

Monday, Jul. 16, 2018

Today, the eery haze of the Upside Down rides again in Gradient Effects ’...

Monday, Jul. 16, 2018

Cooke Optics is pleased to announce the acquisition of a majority stake in...

Top