Resn and Sea Shepherd Unveil Environmental Call-To-Action “Below the Surface AR.”
Digital design and experience studio Resn and environmental non-profit Sea Shepherd have joined forces to create Below the Surface AR—a shocking augmented reality experience for mobile devices that aims to raise awareness by putting users at the center of the harsh reality of commercial fishing.
Deadly legal fishing methods are killing thousands of dolphins every year. Below the Surface AR – an experience made by Resn for and with Sea Shepherd immerses you in the shocking reality of bycatch.
Bycatch—it’s a term coined by the fishing industry that means anything caught by fishing boats that isn’t the target species. That innocent-sounding word hides a brutal reality: billions of unwanted animals are slaughtered every year to put fish on your plate.
The figures are staggering. About 40% of worldwide fish catch is bycatch. Birds, turtles, dolphins, whales and countless other species are caught by fishing vessels and then dumped back into the ocean, dead or dying. In 2019 alone, over 11,000 dolphins were killed off the west coast of France. Although many have tried to raise the alarm bell about the issue, the problem is only getting worse.
SPW CreditsClient: Sea Shepherd
Design Studio: Resn
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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