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Be The Match's "Be The Guy"


Monday, May. 15, 2017


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Just a smal taste of Be The Guy, 2017 Webby Award nominee, Best Cause Related Campaign.

Minneapolis-based agency, space150, partnered with Director Nick Losq, (Double-Wide) to help Be The Match, the world’s largest bone marrow registry, reach their most elusive donor targets, millennial males. “With millennials,” says Losq, “the key is authenticity. Their BS meters are very well tuned.”

Something must have worked. The resulting social media campaign, Be The Guy is now nominated for a 2017 Webby Award for Best Cause Related Campaign. ( It not only created 212 million media impressions, Be The Guy also led to increased donor enrollment by 280%.



DIRECTOR: Nick Losq 

AGENCY: space150     

CD: Chad Nauta
DP: Munn Powell

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