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Bausch + Lomb's Biotrue "Phone Obsessed"

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HYPE
Wednesday, May. 3, 2017

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Following last year’s successful Biotrue® contact lens solution campaign, Bausch + Lomb reunited with long-time digital agency partner Digital Pulp and creative partner Sweet Sadie to craft and produce a new series of “Biotruth Moments” -- comically awkward moments that can occur when contact lenses tire before you do. This year’s campaign focuses on the omnipresence of screens in our daily lives, from potential dating app mismatches, to harmless-but-disruptive screen obsession mishaps, to a fantasy football misfiring.

Credits

Client: Bausch + Lomb Biotrue® MPS (Multi-Purpose Solution)
Vice President, Marketing: Chris Marschall
Senior Brand Manager, Lens Care: Jenn Troast

Agency: Digital Pulp
Partner/Chief Creative Officer: Gene Lewis
Associate Creative Director: Katherine Vidal
Account Director: Amanda McCormick
Management Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg

Creative Partner/Production: Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
CD/Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Editor: Yvette Choy
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Rich Cerbini
Colorist: Matthew Rosenblum

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