Thursday, June 21, 2018
You are here:

Bausch + Lomb's Biotrue "Phone Obsessed"

By

HYPE
Wednesday, May. 3, 2017

737 views

Log in or register now!

Following last year’s successful Biotrue® contact lens solution campaign, Bausch + Lomb reunited with long-time digital agency partner Digital Pulp and creative partner Sweet Sadie to craft and produce a new series of “Biotruth Moments” -- comically awkward moments that can occur when contact lenses tire before you do. This year’s campaign focuses on the omnipresence of screens in our daily lives, from potential dating app mismatches, to harmless-but-disruptive screen obsession mishaps, to a fantasy football misfiring.

Credits

Client: Bausch + Lomb Biotrue® MPS (Multi-Purpose Solution)
Vice President, Marketing: Chris Marschall
Senior Brand Manager, Lens Care: Jenn Troast

Agency: Digital Pulp
Partner/Chief Creative Officer: Gene Lewis
Associate Creative Director: Katherine Vidal
Account Director: Amanda McCormick
Management Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg

Creative Partner/Production: Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
CD/Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Editor: Yvette Choy
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Rich Cerbini
Colorist: Matthew Rosenblum

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jun. 21, 2018

“We reinvent the show every year. That’s why for me it never gets old...

Thursday, Jun. 21, 2018

"Hope,” an International Committee of the Red Cross (ICRC) spot directed...

Wednesday, Jun. 20, 2018

The Procter & Gamble Company (NYSE: PG) advanced its commitment to...

Wednesday, Jun. 20, 2018

Facebook's Instagram app is loosening its restraints on video in an...

Wednesday, Jun. 20, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has named...

Wednesday, Jun. 20, 2018

The mouse is chasing the fox. Disney is upping the ante for Fox, making a...

Recent SPW Releases

Wednesday, Jun. 20, 2018

Glenn Frankel and Keri Walsh have been named 2018 Academy Film Scholars by...

Wednesday, Jun. 20, 2018

Atlanta agency Red Clay tapped Fried Okra Entertainment’s (New York,...

Wednesday, Jun. 20, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has named...

Wednesday, Jun. 20, 2018

Ad 2 Dallas , a philanthropic and networking group for passionate young...

Tuesday, Jun. 19, 2018

Content creation studio BODEGA has added Los Angeles based animation...

Tuesday, Jun. 19, 2018

Red Giant has just released a brand new Trapcode Form 3 training series ,...

Top