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Babbel's "Educate Anywhere" TV


Right Word Media
Thursday, Oct. 9, 2014


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The leading language learning service Babbel makes studying new languages fun and easy, but when the Berlin-based company aimed to speak to the U.S. market they turned to the full service creative boutique Hiccup Media to craft a campaign that captures what users around the world love about Babbel.

“We wanted to create something that was both clear and visually dynamic,” Hiccup Media Creative Director Michael Cruz says. “The concept we came up with features deconstructed backgrounds that transition us from scene to scene falling in line with the idea of mobility. We wanted to make the scene seem more theatric.”

Rob Simone, Hiccup Media Managing Director adds. “Babbel is a part of the growing on-demand learning sector, which is much different than traditional education.


Client: Babbel
Project: “Educate Anywhere” (:30)

Agency/Production/Post: Hiccup Media, New York
Creative Director/Director/Editor: Michael Cruz
Managing Director/Copywriter: Rob Simone
Producer: Kayleigh Reed

Visual Effects/Animation: Molecule Digital Communications, Los Angeles

Music/Audio: Hobo Audio, New York

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