For Avocado Green Brands, Brooklyn-based production company Yacht Club depicts a series of vignettes in bed, using simple expressions of affection to convey that the client’s mattresses are, in fact, as “Natural as Love.” Yacht Club partner Jake Ladehoff directed, shot, and edited the commercial, which was produced direct to client.
SPW Credits
Client: Avocado Green Brands
CMO: Mark Abrials, VP, Executive Producer: Christina Thompson
Production Company/Location: Yacht Club
Director/Still Photographer: Jake Ladehoff, DP: Jake Ladehoff, EP: Joe DePasquale
Editorial Company/Location: Yacht Club
Editor: Jake Ladehoff, Head of Post-Production: Zach Law
Colorist: Jared Rosenthal
Post Sound: Gramercy Post (NYC)
Mixer: Joe Webster
Shoot Location: NYC
First Air Date: July 2021
ScreenWork Categories:Commercial
Discipline:Directing
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