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Audi Q7 "Projection of Greatness"

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Artisans PR
Monday, Nov. 28, 2016

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In Projection of Greatness, a new 90-second film for Audi, the Q7’s ascent of a snow covered mountain turns magical with the live action projection of its soul, Conceived by Toronto agency Zulu Alpha Kilo, directed by Dave Mossop of Sherpas Cinema and Accomplice Media, and featuring projection mapping by GO2 Productions, the stunning display was captured entirely in-camera, with no CGI manipulation in post.

Credits

Agency: Zulu Alpha Kilo. Zak Mroueh, Chief Creative Officer; Allen Oke, Executive Creative Director; Jon Webber, Creative Director/Copywriter; Allan Mah, Senior Art Director; Tara Handley, Christine Pacheco, Clair Galea and Ola Stodulska, Agency Producers; David Tremblay, Account Director; Lance Kowlessar, Account Supervisor; Emma Brooks and Jamie Cuthbertson, Strategic Planning.

Production: Sherpas Cinema, Accomplice Media. Dave Mossop, Director; Malcolm Sangster, Executive Producer; Byron Kopman, D.O.P. 

Edit: Sherpas Cinema, Dave Mossop, Jay Baker, Will Biname, Editors. 

Post: Sherpas Cinema, zulubot

Color: Color Matters Eric Rosen, Colorist.

Audio: Jacob Yoffee, Composer/Audio Engineer.

Projection Mapping: Go2 Productions. Adrian Scott, Executive Creative Director; Craig McEwen, Creative Director; Joe Surachet, Art Direction/3D Animation; Nash Sittisarebute, Compositor/Visual Effects; Marie Laderoute, Production Manager; Scott Justis, Technical Producer; Liz Toscano, Production Manager; Dan Mulcahy Qlab, Programmer; Carr Salvo Lead Projectionist.

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