In this 10-spot video campaign for Astral Tequila, directed by Andrew Laurich of ContagiousLA and created via Erich & Kallman, pop culture icon Jonathan Goldsmith is wildly interesting indeed. Here, he is awarded “Best Actor” — before his film is released.
ContagiousLA produced the campaign and provided much of the post for the project.
Laurich previously collaborated with Astral, the agency, and Goldsmith on the October 2017 social ad, โColumbus Day,โ which serves as a playful โreenactmentโ of Columbus pursuing a shorter route to India as he arrived in the New World. Laurich’s growing body of work includes Live Bait, his branded short for Fox Studios and Mars Candy, the dark comedy short A Reasonable Request, screened at both SxSW and Sundance in 2016, and campaigns for Mercedes (with Rickie Fowler), Farmers Insurance, and more.
