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Amazon PrimeNow's ‘New Neighbors’

By

avagnoni
Friday, Jun. 3, 2016

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Sandwick Media’s Joanna Bailey, in conjunction with her UK production company Bare Films, has just shot this charming spot for Amazon’s Internal Advertising Team: “Day 1,” showcasing PrimeNow, the new free two hour delivery service. The service is rolling out initially in select states in the US before hitting the UK later this year. It was a tremendously positive collaboration between all three companies and we are excited to launch the film.

Joanna Bailey: ‘It was the opportunity to explore lovely little expressions of hope and wariness and inhibition that really intrigued me with this spot - those gorgeous little looks and nervous glances shared between two rather guarded children. The big challenge any time you work with kids is getting a performance that feels genuine and not horribly over acted but also trying to hit something that is tender without feeling overly sentimental. We were all very conscious of that and I hope we’ve managed it.’

Credits

Client: Amazon

Executive Creative Director: Michael Boychuk
Creative Director: Sean Ohlenkamp
Sr. Producer: David Connell
Sr. Campaign Manager: Brian Johnson

Production Company: Sandwick Media / Bare Films

Director: Joanna Bailey
Director of Photography: Martin Hill
Executive Producer @ Sandwick Media: Bill Sandwick
Executive Producer @ Bare Films: Helen Hadfield
Producer: Miranda Johnstone

Editor: Adam Spivey @ The Playroom

Colorist: Seamus O’Kane @ The Mill

Contact Name: 
Anthony Vagnoni
Contact phone: 
973.403.9815
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