Allstate's 'Chairman's Cue Card Trouble'
STORY’s John Komnenich recently directed Allstate chairman and CEO Tom Wilson and actor Dean Winters in a 30-second TV spot produced for Leo Burnett. In the ad, Wilson has trouble reading his lines due to a prankster holding his cue cards. He contorts his body to make out the words on the moving card. A cut to the camera crew reveals the culprit: Allstate’s malicious troublemaker Mayhem.
Title: Chairman’s Cue Card Trouble
Agency: Leo Burnett.
John Komnenich, Director; Mark Androw and Cliff Grant, Executive Producers; Mary Langenfeld, Head of Production.