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All The Way


Artisans PR
Tuesday, Jul. 8, 2014


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The Broadway production of ALL THE WAY (produced by Jeffrey Richards, Louise Gund and Jerry Frankel) wrapped up its run at the Neil Simon Theatre on June 29th in spectacular fashion, playing to standing room only audiences and grossing over $1.6 million in ticket sales in its last week alone, an all-time record for a straight play. The packed houses served as a fitting crescendo for the show—which earlier won Tony Awards for Best Play and Best Performance by an Actor in a Leading Role (Bryan Cranston)—and for AKA NYC the entertainment marketing firm behind its innovative advertising and marketing campaign.


Agency: AKA NYC
Director: Jamaal + Bashan
AKA Creative Director: Bashan Aquart
AKA Broadcast Director: Jamaal Parham
Executive Producer: Adam Coffia
Copywriter: Lauren Hunter
Editor: Jamaal Parham
Motion Graphics: Roman Micevic
Designer: Rob Schnabel
Cinematographer: Michael Townley
Line Producer: Casey Levine
Color Correction: The Mill
Sound Mixing: Plush NYC
Shot at Siren Studios in Los Angeles, CA

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