Leave predictable behind. The all-new Alfa Romeo Giulia stirs your soul, feeds your desires and delivers a permanent escape from monotony. The Alfa Romeo Giulia says goodbye to “Predictable.” A common emotion that comes from driving any other luxury sedan. Giulia has found her true love – a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power. Therefore, she must say farewell to Predictable for good.
SPW Credits
Client: Alfa Romeo
Agency: The Richards Group
Agency Producer: Jenny Wolk
Creative Group Head/Writer: Julia Melle
Creative Group Head/Art Director: Terence Reynolds
charlieuniformtango:
Editor: Dean Pelton
Assistants: Jose Michelena, Chris Morey, Andrea Norby, Mark Scott
Audio Engineer: Russell Smith
Sound Design Support: Nick Patronella, Chris Walker
Online/efx: Nicole Brieger, David Hannah, Artie Pena, Allen Robbins, Joey Waldrip
Executive Producer: Mary Alice Butler
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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