AKA NYC Hosts Experiential Marketing for Broadway and Beyond Event

Members of the Broadway Industry convened at the Whitby Hotel in Manhattan November 27th for a roundtable discussion, hosted by AKA NYC, on the importance of brand experience and experiential marketing. Founding editor-in-chief of Event Marketer and author Dan Hanover (Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands) headlined the event. He was joined by experiential marketers Jeffrey Swierk, North American Sponsorship at Mastercard; and Zach Overton, Vice President of Customer Experience and General Manager, 837, Samsung Electronics America, in a lively discussion, moderated by Amanda Blackman, AKA NYC SVP, Creative Strategy and Experiential Design.