ADCOLOR’s Industry Conference and Awards show Open/Sponsor Reel
ByRight Word Media
Given the admirable goals of ADCOLOR’s Industry Conference and Awards show – to shine a spotlight on creative companies championing diversity and inclusion – it was important that the reel that acknowledges the sponsors, visually capture that essence. For the third year in a row, ADCOLOR and event company STAMP turned to the the STUDIO and its founder/creative director Mary Nittolo to deliver a piece that powerfully communicates their mission, while simultaneously celebrating their corporate sponsors.
“For ADCOLOR, it was important to create something with a distinct New York feel,” Nittolo says. “For us, that meant avoiding typical stock photo New York imagery and digging deeper to reflect different aspects of the city. A lot of thinking went into the images we chose.”
Project: ADCOLOR Open/Sponsor Reel
Production/Design: the STUDIO, New York
Creative Directors: Mary Nittolo/ Michael Ocasio
Lead Art Director: Alison Abitbol
Music/Sound Design: Tayo Adewole
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