Ad Council 2013 "Opening Titles"

Nice Shoes teamed once again with the Ad Council to prepare reels for the organization’s 60th Annual Public Service Award Dinner, an event that honors the industries and individuals who support the Ad Council and its public service advertising (PSA) campaigns. Nice Shoes put together a small and efficient team of designer Chadwick Whitehead and editor Tony Dolezal to execute the reels, with producer Jason Farber managing the pair. Dolezal, who worked on last year’s gala, brought an understanding of how the team could showcase the different medium of work equally, and in a compelling way. Whitehead expanded on the concept from last year’s reels to make 2013’s include branching transitions between illustrated elements that signified each category.