Young Hero served as creative agency and production company for Absolut Vodka’s Drink Responsibly, #LoveResponsibly integrated campaign, which kicked off in time for Valentine’s Day and culminated in a 15-second spot that aired live during the 78th Annual Golden Globe Awards. Almost a year into the pandemic, at a time when nearly 40% of Americans report relationship strain, the campaign highlights snapshots of true love stories and inspires the world to love responsibly with respect and compassion.
SPW Credits
Agency: Young Hero
Co-Founder & Executive Creative Director: Nick Panayotopoulos
Co-Founder & President: Roberto Max Salas
Co-Founder & Managing Partner: Zoรซ Bunyard
Executive Producer: Jason Puris
Post Producer: Kelly Zdanowicz
Copywriter: Adam Van Dusen
Art Director: Benson Rong
Jr. Designer: Corey Lynch
Motion Designer: Dara Hamidi
Designer: Nate Cepis
Production: Young Hero
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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