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Abercrombie & Fitch's "This Is The Time"


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Saturday, Dec. 2, 2017


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Venice-based production company Rodeo Show have snagged the lauded 2017 Epica Bronze Award in the Luxury & Premium Brands category for their critically-acclaimed Abercrombie & Fitch® campaign “This Is the TIme.” Rodeo Show directing duo Him & Her teamed with Abercrombie & Fitch on the bold :60 work, out of The Richards Group, Dallas, TX. This is the production company’s first Epica Award.

The directing team spearheaded the 125-year old fashion brand’s new 21st-century direction, all while showcasing its roots of adventurous spirit and exploration. The campaign spot is part of Abercrombie and Fitch’s ‘This it the Time’ 2017 holiday campaign. The spot peers into the window of time in a young person’s life where freedom and spontaneity take the rein and allow them to indulge in special moments and mistakes along their personal road to self-discovery.

Him & Her have built a noteworthy directorial career, helming spots for such brands as Hershey, Bank of America, Homemade Brand Ice Cream and more.

See all Epica Award winners HERE.


Advertiser: Abercrombie & Fitch
Ad Agency: The Richards Group Dallas
Producer: Sheri Cartwright
Creative Director(s): David Canright / Lynda Hodge
Copywriter: David Canright
Art Director: Lynda Hodge
Photographer: Starr Whitesides

Production Company: Rodeo Show Venice
Film Director(s): Him & Her
Executive Producer: Raphael Leopold
Line Producer: John Gomez
Managing Director: Hani Selim

Post Prod Company: charlieuniformtango
Editor: Jack Waldrip

Visual EFX: charlieuniformtango
Colorist: Mark Gethin

Music and Sound Design: Human

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