Wednesday, June 20, 2018
You are here:

ABC's "The Chew" Holiday Wonderland Promo “Enjoy The Ride”

By

Right Word Media
Friday, Dec. 12, 2014

2284 views

Log in or register now!

Animation/design studio leftchannel perfectly captures the holiday spirit in a new :60 promo for ABC-TV’s daytime cooking/lifestyle show The Chew. Seamlessly blending live action, still photography, CG animation and motion graphics, the piece follows the cast through a breathtaking holiday thrill ride through this culinary wonderland being prepared around them.

“This was a collaborative effort between ABC and us,” Alberto Scirocco, leftchannel’s Creative Director says. “They came to us with a rollercoaster ride idea that incorporated photos of the cast. We took that concept and ran with it. We wanted to make this something that would stand out from traditional holiday TV fare, emphasizing character animation and a CG world that felt both unique and familiar.”
 

Credits

Client: ABC
Project: “Enjoy The Ride,” 60-sec promo for The Chew

Design: Leftchannel

Agency: ABC Daytime
Writer/Producer: Paedor Stirling
Creative Director: Scott Tucker
Design/Art Director: Kevin Anderson
VP Marketing Creative Daytime: Valerie McMichael

Music/Sound Design: Circa Music; ABC

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jun. 20, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has named...

Wednesday, Jun. 20, 2018

The mouse is chasing the fox. Disney is upping the ante for Fox, making a...

Wednesday, Jun. 20, 2018

The Cannes Design Lions Grand Prix honor was bestowed upon AMV BBDO,...

Wednesday, Jun. 20, 2018

"Yellowstone" has everything a worthwhile Western should, including...

Wednesday, Jun. 20, 2018

The newsmagazine “60 Minutes” was not television’s most popular program...

Wednesday, Jun. 20, 2018

It's usually a bad sign when critics start questioning your film before it...

Recent SPW Releases

Wednesday, Jun. 20, 2018

Ad 2 Dallas , a philanthropic and networking group for passionate young...

Tuesday, Jun. 19, 2018

Content creation studio BODEGA has added Los Angeles based animation...

Tuesday, Jun. 19, 2018

Red Giant has just released a brand new Trapcode Form 3 training series ,...

Tuesday, Jun. 19, 2018

Visual effects studio Mr. Wolf has opened a studio in Vancouver. The...

Tuesday, Jun. 19, 2018

EditShare® a technology leader in intelligent shared storage, QC and media...

Tuesday, Jun. 19, 2018

The Television Critics Association (TCA) announced today the nominees for...

Top