ABC's "The Chew" Holiday Wonderland Promo “Enjoy The Ride”
ByRight Word Media
Animation/design studio leftchannel perfectly captures the holiday spirit in a new :60 promo for ABC-TV’s daytime cooking/lifestyle show The Chew. Seamlessly blending live action, still photography, CG animation and motion graphics, the piece follows the cast through a breathtaking holiday thrill ride through this culinary wonderland being prepared around them.
“This was a collaborative effort between ABC and us,” Alberto Scirocco, leftchannel’s Creative Director says. “They came to us with a rollercoaster ride idea that incorporated photos of the cast. We took that concept and ran with it. We wanted to make this something that would stand out from traditional holiday TV fare, emphasizing character animation and a CG world that felt both unique and familiar.”
Project: “Enjoy The Ride,” 60-sec promo for The Chew
Agency: ABC Daytime
Writer/Producer: Paedor Stirling
Creative Director: Scott Tucker
Design/Art Director: Kevin Anderson
VP Marketing Creative Daytime: Valerie McMichael
Music/Sound Design: Circa Music; ABC
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