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ABC’s The Bachelor Teams With Brand Partner, McDonald's and Branded Entertainment Agency, Brand Arc

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ssfirestone@gma...
Monday, Feb. 15, 2016

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ABC’s The Bachelor is teaming with brand partner, McDonald's, for both a custom spot and episode integration to cross-promote their brands. Brand Arc, Los Angeles, brokered the deal with ABC Integrated Marketing. Current Bachelor Ben Higgins stars in the 30-second ad highlighting McDonald's All Day Breakfast menu, and gets an assist from past cast from the series, Desiree Hartsock Siegfried, Chris Siegfried, Catherine Giudici Lowe, Sean Lowe, and Chris Soules. 

Credits

CLIENT NAME: McDonald's

CAMPAIGN TITLE: All Day Breakfast / The Bachelor: Season 20

EXECUTION TITLE: Decision Time 

 

MCDONALD’S AGENCY:   Brand Arc

CHIEF CREATIVE OFFICER: Rob Donnell

EXECUTIVE PRODUCER: Mike Davis

 

ABC

CREATIVE DIRECTOR: Jeffrey Weinstock, Charlie Bowyer

WRITER: Chris Powers

 

PRODUCTION COMPANY:  Moving Parts Inc

DIRECTOR: Billy Dickson

EXECUTIVE PRODUCER (PRODUCTION CO): Chad Cooperman, Warren Farnes

PRODUCER (PRODUCTION CO): James Uribe

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