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4 Pines' "The Battle of Kölsch"

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Wednesday, Apr. 30, 2014

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Heckler has produced an online and radio content spot for the Sydney-based 4 Pines Brewing Co. via Dentsu Australia. The Battle of Kolsch, launched for the Brookvale brewery, was designed and directed by Sixty40’s Mark Simpson and plays upon the story of Kölsch beer’s beginnings with its inception in Cologne, Germany. The campaign reflects a clever move by 4 Pines to get around the fact that you can't make Kölsch beer outside of Cologne. To do this, they simply remove the umlaut. Now they are free to make as much Kolsch as they like!

Credits

Client: 4 Pines Brewing Co.

Agency: Dentsu Australia
Agency Creative Director: Peter Ogden

Production: Heckler
Executive Producer: Will Alexander
Sixty40 Creative Director/Animation Director: Mark Simpson
Heckler Senior Producer: Jayne da Costa
Design/FX: Holger Gutknecht
2D Animation: Rajit Sharma
Editor: Mark Simpson
Production Coordinator: Tyrone Estephan

Music: Nylon

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