2C/TEGNA Launch Campaign Highlights for Daytime Talker "T.D. Jakes"
“One moment can change the rest.” This is the powerful theme captured in the launch campaign for daytime talker, “T.D. Jakes.” The new series, which premieres today, celebrates the human spirit and embodies the purpose-driven mission of its namesake, bishop, author and filmmaker, T.D. Jakes. Working closely with TEGNA Media, 2C Creative developed a multi-tiered rollout of promos, building anticipation as the show prepared for its national syndication debut.
2C crafted a moving campaign featuring five different spots, rolled out in three phases that demonstrate the show’s broad appeal. The first phase provided a long-lead graphic tease, the second included custom portrait and concept shoot spots, and the third incorporated clips with actual show footage, giving audiences a first reveal of real show content. 2C Creative also produced the show open, experiential elements, sales pieces and more.
Meredith Conte – VP Marketing
Stephanie Eno – Executive in Charge of Production
Chris Sloan – Chief Creative Officer
Marni Wagner – Creative Director/Writer/Producer
Brian Eloe – Creative Director/Live-Action Director
Jeff Morelli – Lead Editor
Jesus Martinez – Editor
Pablo Coig – Editor
Carlos Cotte – Motion Designer
Dmitri Zavyazkin – VFX artist/Colorist
Adam Rush – Graphic Artist
Adrian Dgerotxxo – Graphic Artist
Ashley Hartford – Editor/Technical Operations
Williams Naranjo – Assistant Editor
Kelly Lanman – Assistant Editor
Marco Diaz – Motion Designer
Andy Fernandez – Motion Designer