Commissioned to help promote Animal Planet’s “Puppy Bowl XV,” 2C Creative delivered a playful trailer with just enough epic flair to do proper justice to the event’s 15th anniversary. The Miami-based creative agency fused live action, sound design and VFX to bring life to a concept developed by the network, and set it all against the musical backdrop of Mรถtley Crรผe’s anthem “Home Sweet Home”. Mรถtley Crรผe donated their fee in support of animal rescue. The resulting spot embraces the mantra: At Puppy Bowl XV, we don’t go big or go home. We go big AND go home.
SPW Credits
Animal Planet
Vice President of Marketing: Pablo Pulido
Senior Producer: Nick Giattini
Director, Production: Lisa McKenna
2C
Chief Creative Officer: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Creative Director/Live-Action Director: Brian Eloe
Creative Director: Marni Wagner
Design Director: Luis Martinez
Executive Producer, Graphics/Compositor: Bob Cobb
VFX Artist/Colorist: Dmitri Zavyazkin
3D Artist/Compositor: Akel Issa
Roto Artist: Adrian Dgerotxxo
Roto Artist: Luis Casteneda
Lead Editor: Jesus Martinez
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Assistant Editor: Kelly Lanman
Collaborators
Director of Photography: Chuck Ozeas
Line Producer: Russell Katzman
ScreenWork Categories:Broadcast Promotion
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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