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2C Media's Epic Live-Action Promo Campaign for All-New Season of CMT Hit Series "Party Down South"

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Kristien Brada-...
Friday, May. 9, 2014

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2C Media and CMT joined forces again to promote an all-new season of the network’s highest rated original series “Party Down South,” from the producers of “Jersey Shore” (6/5 premiere).

2C conceptualized and developed the campaign creative—three :30 spots and eight :15 character spots that put the cast front and center, going beyond the typical clip-driven campaign. The promos play up the characteristics of eight larger-than-life personalities, getting to the heart of what makes this show so irresistible: its unapologetic, youthful and carefree cast.

2C worked with music video director David Rousseau (Cristina Aguilera, Pitbull) to achieve another level in capturing the authentic, unabashed party atmosphere. Rousseau and 2C Creative Director Brian Eloe co-directed the large-scale production, shot on a South Beach set and featuring everything from live pigs to extras and multiple cameras, for the feel of an epic movie shoot.

Credits

CMT:
VP Creative - Peter Mannes; Senior Creative Director, Promos - Leslie M. Legare; Supervising Producer - Cheryl King; Producer - Sarah Walker

2C Media
Executive Producer - Chris Sloan; Creative Director - Brian Eloe;  Supervising Producer - Marni Wagner; Editor - Omar Chavez Jr.; Graphic Designer - Dmitri Zavyazkin

Collaborators
Director - David Rousseau; Director of Photography - Sherman Johnson; Line Producer - Patty Simonetta; Art Director - Craig Sloan;  Audio Engineer - Cesar Haliwa

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