“Shadow River” by Boola, featuring Jeni Fujita
ByRight Word Media
Music is taking on mental illness with #IWillListen, a powerful new album produced by record label KBV Records, who teamed with global ad agency JWT New York to produce the album and music video, which is being distributed for free to help the National Alliance on Mental Illness-NYC Metro (NAMI-NYC Metro) designed to break the stigma of mental illness.
“Music is a uniquely valuable asset in this campaign,” Tony Verderosa of KBV Records says, who co-wrote and produced the song. “From the reaction we’re getting to these songs, we know #IWILLLISTEN is achieving its goal – people are listening.”
Label: KBV Records, New York
Artist: BOOLA, featuring Jeni Fujita; Produced by Tony Verderosa; Song Written by Tony Verderosa and Boola
Agency/Production Company: J. Walter Thompson, New York
Global CCO: Matt Eastwood; NY CCO: Adam Kerj; Group Creative Director: Howard Lenn; Creative Director: Christopher Franzese; Creative Director: Aaron Padin; Art Director: Emely Perez; Director of Music: Paul Greco; Head of Production: Lisa Setten; Content Producer: Jackie Omanoff; Account Director: Andrew Jones; Director: Ben Morejon
Editorial: PS 260, New York
Editor: Dustin Stevens
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