“Our Legacy of Care”
Award-winning Superlounge director Brett Wagner links past and present in a heartfelt campaign for EmblemHealth, which had its beginnings providing affordable neighborhood care through nonprofits HIP and GHI. A departure from the comedy spots for which Wagner is best known, the EmblemHealth campaign is more akin to his work outside the commercial arena: the director’s short films CHIEF and CARE both won "Best Dramatic Film" at the Los Angeles International Short Film Festival.
“The partnership with Superlounge and Brett Wagner was great. They share our passion for the work, for the EmblemHealth brand and all that the company’s done to advance healthcare in New York City," said Pamela Vahdat, ECD, Havas Worldwide StratFarm.
The campaign includes a :60 and two :30s.
Client: EmblemHealth / New York, NY
Senior Director, Branding & Advertising: Marc Warner
Manager, Enterprise Marketing: Allyson Schultz
Senior Marketing Specialist: Jody Servo
Agency: Havas Worldwide Strat Farm / New York
Executive Creative Director: Pamela Vahdat
Associate Creative Director: Maria Vargas
Copywriter: Tom Keener
Art Director: Terry O'Leary
SVP, Executive Producer: Spring Clinton Smith
Production Company: Superlounge / Los Angeles, CA
Director: Brett Wagner
DP: Carlos Veron
Producer: John Malina
Producer: Joel Todaro
Head of Production: Breigh Kenley
Executive Producer: Dave Farrell
Editorial: Final Cut / New York, NY
Editor: Sarah Iben