Aveeno Kids Launch Campaign
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A new Aveeno Kids cross-media campaign entitled “Kids Can” has recently debuted from full-service advertising agency Doner. With three :15 spots (“Dad,” “Mom,” and “Curly Hair”) and numerous shorter versions, the spots were helmed by the directing team of The Barkers, with animation, VFX, and finishing support from one-stop cross-media production company Sarofsky.
Deftly using the Aveeno’s original Care Crew animated characters featured across the Aveeno Kids product line, these storylines pair Mika the Racoon, Sage the Elephant, Romer the Horse, and Lucky the Llama with vibrant children using the products themselves, and achieving other can-do moments.
Aveeno Kids “Kids Can” Launch Campaign
Spot Titles: “Kids Can: Dad,” “Kids Can: Mom,” “Kids Can: Curly Hair”
Running Times: 3 x 15 with shorter/custom versions for social media
Client: Aveeno
Brand Manager, US Baby Care: Ese Awoniyi
Associate Brand Manager, US Baby Care: Ilyssa Harbatkin
Ad Agency: Doner
EVP Executive Creative Director: Karen Cathel
Associate Creative Directors: Matt Reising, Ana Da Silva Figueira, Andres Justo
VP Brand Leader: Heather Jenkins
Executive Producer: Autumn Hines
Senior Project Manager: Christina Feuerstein
Production: By The Barkers
Directors: The Barkers
Executive Producer: Rick Rosemeyer
Production Services: Goodgate Films
Executive Producer: Philip Bolus
Line Producer: Paz Zedán
Production Manager: Rocío Ríos
Director of Photography: Serguei Saldivar
Production Designer: Jorge Vujo
Production Coordinator: Carolina Arochi
First AD: Israel Rincón
Editorial/Design/Animation/Finishing Company: Sarofsky
Executive Creative Director: Erin Sarofsky
Managing Director/Executive Producer: Steven Anderson
Senior Producer: Joel Signer
Supervising Editor: Tom Pastorelle
Editor: Cassandra Tyler
Assistant Editor: Henry Smalstig
Animators: James Wignall, Eric Larson, Dave Kiehl
Flame Artist: Cory Davis
Color Company: Cathel Color
Colorist: John Cathel
Audio Company: Lime Audio
Mixer: Loren Silber
