In this video short to promote the RGD’s (Association of Registered Graphic Designers) DesignThinkers conference, prominent designers are hooked up to a polygraph lie-detector machine, answering age-old design-related questions such as, “Is your wardrobe primarily black?”
The lie detector test is part of the “Speak the Truth” campaign from Toronto ad agency Zulu Alpha Kilo. The work exposes the truths of design around us in a humorous, relevant and sometimes provocative manner.
Zak Mroueh, founder/chief creative officer/CEO of Zulu Alpha Kilo, said, “By focusing on common truths that most designers often think, but never say out loud, we want to spark conversation and inspire those in attendance to speak the truths of their own.”
The DesignThinkers conference, which takes place in both Vancouver and Toronto, is a two-day event where designers and speakers alike are given a platform to share their unique point of view on branding, trends, communications technologies and design management. The conference takes place on May 29 – 30 at the Vancouver Playhouse, and October 24-25 in Toronto at the Sony Centre and St. Lawrence Centre for the Arts.
