Did you know that 50% of Canadians hardly know their neighbors? Tim Horton’s, one of North America’s largest restaurant chains, wanted to do something about that. Its agency, Zulu Alpha Kilo, Toronto, created a grass-roots initiative bringing neighbors together over coffee.
Sean McBride directed this video via production house Zulubot.
CreditsClient Tim Horton's Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Gerald Kugler, Rodger Eyre, creative directors; Michael Romaniuk, Moniqaue Kelley, art driectors; Patrick Godin, Siobhan Dempsey, writers; Cherie O’Connor, producer; Tim Hopkins, Sean Bell, strategic planners. Production Zulubot Cary Smith, director of content; Sean McBride, director; Adam McCloy, producer; Duraid Munajim, DP. Casting Ground Glass Media Postproduction Zulubot Jay Baker, Max Lawlor, Marissa Bergougnou, editors. Color/Transfer The Vanity Audio Post Zulubot Audio Stephen Stepanic, engineer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More