Did you know that 50% of Canadians hardly know their neighbors? Tim Horton’s, one of North America’s largest restaurant chains, wanted to do something about that. Its agency, Zulu Alpha Kilo, Toronto, created a grass-roots initiative bringing neighbors together over coffee.
Sean McBride directed this video via production house Zulubot.
Client Tim Horton's Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Gerald Kugler, Rodger Eyre, creative directors; Michael Romaniuk, Moniqaue Kelley, art driectors; Patrick Godin, Siobhan Dempsey, writers; Cherie O’Connor, producer; Tim Hopkins, Sean Bell, strategic planners. Production Zulubot Cary Smith, director of content; Sean McBride, director; Adam McCloy, producer; Duraid Munajim, DP. Casting Ground Glass Media Postproduction Zulubot Jay Baker, Max Lawlor, Marissa Bergougnou, editors. Color/Transfer The Vanity Audio Post Zulubot Audio Stephen Stepanic, engineer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
