Did you know that 50% of Canadians hardly know their neighbors? Tim Horton’s, one of North America’s largest restaurant chains, wanted to do something about that. Its agency, Zulu Alpha Kilo, Toronto, created a grass-roots initiative bringing neighbors together over coffee.
Sean McBride directed this video via production house Zulubot.
CreditsClient Tim Horton's Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Gerald Kugler, Rodger Eyre, creative directors; Michael Romaniuk, Moniqaue Kelley, art driectors; Patrick Godin, Siobhan Dempsey, writers; Cherie O’Connor, producer; Tim Hopkins, Sean Bell, strategic planners. Production Zulubot Cary Smith, director of content; Sean McBride, director; Adam McCloy, producer; Duraid Munajim, DP. Casting Ground Glass Media Postproduction Zulubot Jay Baker, Max Lawlor, Marissa Bergougnou, editors. Color/Transfer The Vanity Audio Post Zulubot Audio Stephen Stepanic, engineer
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More