This four-minute movie from cat treats brand TEMPTATIONS, conceived by London ad agency adam&eveDDB, follows a cat through a haunted house until the story culminates in the kitchen with the feline’s worst fear–a cucumber. The story was inspired by the countless internet videos of cats being truly startled by these seemingly ordinary vegetables.

The TEMPTATIONS brand worked with the Waltham Petcare Science Institute to enhance Scaredy Cat–the first ever horror movie for cats–with specific sound frequencies that will capture felines’ attention, making this a motion picture truly designed for cats.

The movie was produced by Zombie Studio and Blinkink with Paulo Garcia serving as director and Luiza Queiroz as co-director.

Zombie crafted a stop motion set and seamlessly composited their CG character into it, taking the viewer for a ride with world-class 3D animation, cinematic atmosphere and incredible sound design.

The promotional campaign for the movie was developed to mimic a blockbuster movie launch, including a teaser trailer, movie reviews from famous cat influencers, an IMDB page and a Friday night movie premiere, as well as organic social content from the brand’s channels, custom content from cat influencers and PR support. In addition to the YouTube premiere, the movie has been made available to viewers on Amazon Fire TV and through a paid promotion with Roku devices.

To celebrate the Halloween season, the brand also released limited-edition TEMPTATIONS Creepy Catnip Treats, which are the perfect snack for a Scaredy Cat movie night.

Credits

Client TEMPTATIONS Agency adam&eveDDB London Rick Brim, chief creative officer; Colin Booth, Ben Stilitz, Andre Sallowicz, Simon Vicars, creative directors; Lily Scarlett Hurst, William Blackburn, creative team; Milla McPhee, head of strategy; Jack Spicer, sr. planner; Ben Sharpe, head of production; Stephen Mead, integrated producer; Simon Adamson, executive content director; Jess Taylor, head of content; Rebecca Wilson, social media director. Production Zombie/Blinkink Paulo Garcia, director; Luiza Queiroz, co-director; Natalia Gouvêa, Bart Yates, exec producers; Marcio Lovato, Gareth Owen, production directors; Daniel Salles, creative director; Joseph Specker Nys, production design and art director; Lucas Barreto, photograph director; Patrick Botton, animation director; Isaac Buzzola, Rafael Segnini, CG/VFX supervisors. Color Grading Psychtho n’ Look/Marcinho.abc Music SIREN Chris White, composer; Sean Craigie-Atherton, producer. Audio Sound Factory Jon Clarke, sound designer; Deborah Whitfield, audio producer.

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