Home is where the heart is and as a camera moves through an empty residence we hear and feel the memories and moments that make life worthwhile.
With music from Elias and sound design out of Barking Owl, this reflective spot was directed by Jeff Preiss of Epoch Films for Deutsch LA.
Music/Sound: Elias, bicoastal Jonathan Elias, composer; Vicenzo LoRusso, music executive creative director; Vicki Ordeshook, music executive producer; Katie Overcash, music head of production; Barking Owl, Los Angeles Michael Anastasi, sound designer; Audio Post: Barking Owl, Los Angeles Patrick Navarre, mixer; Morgan Johnson, assistant mixer; Agency: Deutsch LA Dave Rocco, music director; Production: Epoch Films Jeff Preiss, director
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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