In this promo for German TV network ZDF, star soccer players take to celestial skies. The :30 was directed by Tom Robinson and Stephen Ross, a.k.a. the directing duo H Block, from production house MPC Creative.
Soccer superstars were put in outer space by MPC's VFX contingent. 3D planets were created from NASA satellite images. Advanced particle-rendering software was deployed. Epic action footage of footballers including Ronaldo, Ibrahimovic, Messi and Germany’s Thomas Müller and Marco Reus was altered so the sportsmen appear outlined as constellations blasting around the solar system.
Credits
Visual Effects/Animation MPC, London Leianna Campbell, VFX producer; Tom Robinson & Stephen Ross, a.k.a. H-Block, VFX supervisors and color grade; Samuele Cisternino, William MacNeil, Richard Sutton, Rupert Cresswell, Matteo Morando, motion graphics (Toolbox: Zbrush, Cinema 4D, After Effects, Premier, Photoshop, V-Ray, TurbulenceFD, X Particles, Nuke, DaVinci Resolve Lite) Agency none Production MPC Creative, London Tom Robinson, Stephen Ross, a.k.a. H-Block, directors
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
