Ultimate Kronos Group (UKG), a global provider of HR solutions and workforce management software, rolled out this spot from agency Zambezi set to a reimagined version of the song “Manic Monday.”
Titled “Morning Routine,” the :30–directed by John Merizelde and Kelsey Laroche of production company Florence–showcases a variety of perspectives of the pre-work routine. The spot opens on a businesswoman choosing an outfit, then continues to a man drinking his morning coffee while he shaves, a mother rushing out the door, and a nurse with prosthetic limbs grabbing his bike to commute to his job at a hospital. While the people are diverse, they have one thing in common – they show up for their employers each day. Despite the chaos weekday mornings can bring, the spot transitions to show each person arriving to work with the sense of belonging that comes from being supported with the help of UKG’s solutions.
Credits
Client Ultimate Kronos Group (UKG) Agency Zambezi Gavin Lester, chief creative officer; Matt Sherman, creative director; David Satterfield, sr. copywriter; Tracey Chan, sr. art director; Norman Brown, design director; Andrew Gage, director of integrated production; Marina Korzon, sr. producer; Matt Valdepena, digital producer; Jill Burgeson, chief strategy officer; Dalit Zagorini, strategy director; Allison Newell, brand strategist. Production Florence John Merizelde, Kelsey Laroche, directors; Htat Htut, DP; Jarad Anderson, Ryan Huffman, Valerie Bush, exec producers; Julio Mata Jr., line producer. Postproduction The Den Eric Alexander-Hughes, editor; Tara Wall, assistant editor; Kevin Feller, mixer; Gabriel Sanchez, VFX artist; Mary Ellen Duggan, exec producer, postproduction; Pamela Cohen, post producer. Music “Manic Monday” written by Prince. Mophonics. Arrangement by Mophonics; Stephan Altman, executive creative director/partner; Shelley Altman, head of production/partner. Color Company 3 Siggy Ferstl, colorist.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
