Ultimate Kronos Group (UKG), a global provider of HR solutions and workforce management software, rolled out this spot from agency Zambezi set to a reimagined version of the song “Manic Monday.”
Titled “Morning Routine,” the :30–directed by John Merizelde and Kelsey Laroche of production company Florence–showcases a variety of perspectives of the pre-work routine. The spot opens on a businesswoman choosing an outfit, then continues to a man drinking his morning coffee while he shaves, a mother rushing out the door, and a nurse with prosthetic limbs grabbing his bike to commute to his job at a hospital. While the people are diverse, they have one thing in common – they show up for their employers each day. Despite the chaos weekday mornings can bring, the spot transitions to show each person arriving to work with the sense of belonging that comes from being supported with the help of UKG’s solutions.
Credits
Client Ultimate Kronos Group (UKG) Agency Zambezi Gavin Lester, chief creative officer; Matt Sherman, creative director; David Satterfield, sr. copywriter; Tracey Chan, sr. art director; Norman Brown, design director; Andrew Gage, director of integrated production; Marina Korzon, sr. producer; Matt Valdepena, digital producer; Jill Burgeson, chief strategy officer; Dalit Zagorini, strategy director; Allison Newell, brand strategist. Production Florence John Merizelde, Kelsey Laroche, directors; Htat Htut, DP; Jarad Anderson, Ryan Huffman, Valerie Bush, exec producers; Julio Mata Jr., line producer. Postproduction The Den Eric Alexander-Hughes, editor; Tara Wall, assistant editor; Kevin Feller, mixer; Gabriel Sanchez, VFX artist; Mary Ellen Duggan, exec producer, postproduction; Pamela Cohen, post producer. Music “Manic Monday” written by Prince. Mophonics. Arrangement by Mophonics; Stephan Altman, executive creative director/partner; Shelley Altman, head of production/partner. Color Company 3 Siggy Ferstl, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
