AT&T recently launched an online campaign to support its Unlimited Data offering.  The campaign from BBDO New York includes three films directed by Zach Math of Caviar which humorously bring to life the idea that AT&T’s Unlimited plan lets you stream unlimited entertainment and sports.  

In this :45, we see a couple in a constant romantic embrace rolling through all kinds of environments, eventually crossing paths with another couple in full embrace.

The campaign is running on AT&T social sites including Facebook, Twitter, Snapchat and Instagram as well as online video sites like Bleacher Report, Pop Sugar and US Weekly.

Credits

Client AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director, AT&T; Steven Fogel, Doug Fallon, executive creative directors, AT&T Entertainment Group; Stephen McMennamy, sr. creative director; Patrick Lindsay, Taylor Crawford, creative directors; Crystal Rix, chief strategy officer; David Rolfe, head of production; Julie Collins, group executive producer; Katie Porter, sr. producer. Production Caviar Zach Math, director; Michel Sagol, Jasper Thomlinson, exec producer; Scott Kaplan, producer; Chris Hoggard, production supervisor. Editorial Mackcut Erik Laroi, editor; Gina Pagano, exec producer. Post/VFX Eight VFX Alyssa St. Vincent, Baptiste Andrieux, exec producers; Evan Kantor, producer; Philip Ineno, lead VFX supervisor/CG supervisor.

 

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