AT&T recently launched an online campaign to support its Unlimited Data offering. The campaign from BBDO New York includes three films directed by Zach Math of Caviar which humorously bring to life the idea that AT&T’s Unlimited plan lets you stream unlimited entertainment and sports.
In this :45, we see a couple in a constant romantic embrace rolling through all kinds of environments, eventually crossing paths with another couple in full embrace.
The campaign is running on AT&T social sites including Facebook, Twitter, Snapchat and Instagram as well as online video sites like Bleacher Report, Pop Sugar and US Weekly.
Credits
Client AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director, AT&T; Steven Fogel, Doug Fallon, executive creative directors, AT&T Entertainment Group; Stephen McMennamy, sr. creative director; Patrick Lindsay, Taylor Crawford, creative directors; Crystal Rix, chief strategy officer; David Rolfe, head of production; Julie Collins, group executive producer; Katie Porter, sr. producer. Production Caviar Zach Math, director; Michel Sagol, Jasper Thomlinson, exec producer; Scott Kaplan, producer; Chris Hoggard, production supervisor. Editorial Mackcut Erik Laroi, editor; Gina Pagano, exec producer. Post/VFX Eight VFX Alyssa St. Vincent, Baptiste Andrieux, exec producers; Evan Kantor, producer; Philip Ineno, lead VFX supervisor/CG supervisor.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
