AT&T recently launched an online campaign to support its Unlimited Data offering. The campaign from BBDO New York includes three films directed by Zach Math of Caviar which humorously bring to life the idea that AT&T’s Unlimited plan lets you stream unlimited entertainment and sports.
In this :45, we see a couple in a constant romantic embrace rolling through all kinds of environments, eventually crossing paths with another couple in full embrace.
The campaign is running on AT&T social sites including Facebook, Twitter, Snapchat and Instagram as well as online video sites like Bleacher Report, Pop Sugar and US Weekly.
Credits
Client AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director, AT&T; Steven Fogel, Doug Fallon, executive creative directors, AT&T Entertainment Group; Stephen McMennamy, sr. creative director; Patrick Lindsay, Taylor Crawford, creative directors; Crystal Rix, chief strategy officer; David Rolfe, head of production; Julie Collins, group executive producer; Katie Porter, sr. producer. Production Caviar Zach Math, director; Michel Sagol, Jasper Thomlinson, exec producer; Scott Kaplan, producer; Chris Hoggard, production supervisor. Editorial Mackcut Erik Laroi, editor; Gina Pagano, exec producer. Post/VFX Eight VFX Alyssa St. Vincent, Baptiste Andrieux, exec producers; Evan Kantor, producer; Philip Ineno, lead VFX supervisor/CG supervisor.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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