AT&T recently launched an online campaign to support its Unlimited Data offering. The campaign from BBDO New York includes three films directed by Zach Math of Caviar which humorously bring to life the idea that AT&T’s Unlimited plan lets you stream unlimited entertainment and sports.
In this :45, we see a couple in a constant romantic embrace rolling through all kinds of environments, eventually crossing paths with another couple in full embrace.
The campaign is running on AT&T social sites including Facebook, Twitter, Snapchat and Instagram as well as online video sites like Bleacher Report, Pop Sugar and US Weekly.
Credits
Client AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director, AT&T; Steven Fogel, Doug Fallon, executive creative directors, AT&T Entertainment Group; Stephen McMennamy, sr. creative director; Patrick Lindsay, Taylor Crawford, creative directors; Crystal Rix, chief strategy officer; David Rolfe, head of production; Julie Collins, group executive producer; Katie Porter, sr. producer. Production Caviar Zach Math, director; Michel Sagol, Jasper Thomlinson, exec producer; Scott Kaplan, producer; Chris Hoggard, production supervisor. Editorial Mackcut Erik Laroi, editor; Gina Pagano, exec producer. Post/VFX Eight VFX Alyssa St. Vincent, Baptiste Andrieux, exec producers; Evan Kantor, producer; Philip Ineno, lead VFX supervisor/CG supervisor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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